Proventa International to hold 2nd digital transformation strategy meeting

October 22, 2018
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Metro Manila (CNN Philippines) — Proventa International will have its second Digital Transformation Strategy Meeting on November 22, 2018 in the Marriott Grand Ballroom.

The meeting aims to harness each organization’s digital capabilities through various interactive roundtable discussions, networking opportunities and panel discussions led by high-caliber industry leaders, key government officers and competitive solution providers.

It is Proventa International’s belief that an industry should not be left behind with digital transformation.

Social media platforms are creatively utilized by brands to reach its consumers, and artificial intelligence (AI) has significantly made it easier to do so. AI aims to meet the needs of customers by giving personalized recommendations, while boosting the productivity and reach of a brand. For example, marketers can now see real-time insights of consumers to keep their strategies relevant.

AI tools identify preference on products and services of certain demographics, such as specific age group, location, gender and income. With AI technologies, marketers speedily analyze structured or unstructured data, and give suitable suggestions to consumers across social media platforms.

AI also helps brands choose the right channel. Since AI solutions determine user profile, digital marketing strategies can easily be placed to the platform where it fits the most. Every year, social media users increase with Facebook leading the wave.

Aside from this, creating concise content is a requirement of consumer targeting. AI technology can help gather relevant information and present it with the same context. With the help of AI, marketers can now focus more on optimizing and improving strategies, rather than data analysis and recommendations.

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By CNN Philippines Staff
CNN Philippines