Organizations consider employees to be their greatest asset. Without your employees, how can your company go through with its day to day operations?
This is the reason why we want to keep employees satisfied – or better yet, delighted. On one hand, we don’t want our staff to be workaholics in a unhealthy way. This can happen when work matters spill over into their personal lives, or endangering their health. On the other hand, we also don’t want employees to be apathetic about their work.
What we want is employee engagement. This is the appropriate term to use in describing an ideal management and employee relationship.
So what is employee engagement? According to CustomInsight, a company specializing in feedbacks and employee surveys, it is “the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work.”
This is just a tip of the iceberg, but here are key reasons why employee engagement is important:
1] Engaged employees are more productive.
According to the Workplace Research Foundation, engaged employees are more productive by 38%! Moreover, organizations with engaged employees fare better than those who are not by over 200%.
Engaged employees feel that their work is important, and they continue to work harder to see improvements. There is an emotional connection to the company.
2] It helps retain good talent.
An organization that invests in its employee engagement is more cognizant of the needs of its employees. They offer workshops and opportunities for growth. Driven employees are constantly looking for ways to improve. They know a good organization when they find one.
3] They are positive.
Being positive does not refer to ignoring the challenges that are present. It means being able to move forward despite the difficulties. It also means looking through a different set of lens – what are the opportunities that are present in this problem?
An employee with this demeanor radiates this positivity to colleagues, uplifting the morale of everyone.
Engaged employees may experience invest their talent
4] It leads to increased customer satisfaction.
In my extensive experience in working with sales, customer satisfaction is the primary goal. In order to be successful with your customers, having an estimable sales team is vital.
Engaged employees invest a lot of their talent and effort into what they do. How engaged they are at the workplace effectively translates and extends onto the interactions with the clients.
Nevertheless, it is important to note that in order for employee engagement to reap its rewards, managers need to to take into account the various ways of dealing with their staff based on their generation.
Most workplaces today are run by baby boomers and gen-Xers, while millennials make up the majority of the workforce. There is a generational gap, and that’s a challenge to get everyone to work well together.
One of the ways is to find common ground. For example, the company’s core values should be clearly explained as early as during the recruitment process. In this manner, candidates can evaluate whether they would be a good fit for the organization.
Recalibrate. Whenever you find your team being out of sync with the core values, issuing quick reminders to members can help everyone to get back on track.
In general, engaged employees are more productive. This can lead to other things, like better customer satisfaction, which naturally flows to increased sales. Company owners can reinvest the profits into the company, either by expanding their operations, or into your greatest asset: the employees.
By Leo Rodrigo Empuerto
Co-founder of Proventa International