Session – Current perspectives on the use of QbD and PAT in pharmaceuticals and (bio)pharmaceutical development and manufacturing Martin graduated from the University of Bath in the late 1970’s, and after a few years became the new European & Process and Process Automation Group Leader for Kraft Foods. After a time, Martin decided to set up a process automation business with a colleague, Dave Richards, and Optimal was born. Optimal Industrial Automation was formed over 33 years ago, with Martin now being the main owner and CEO. Optimal Industrial Technologies was formed more recently as the products division and is a market leader in the field of Process Analytical Technology (PAT) with its PAT Knowledge Management product – synTQ. Martin is the CEO and is intimately involved with progressing the evolution of synTQ. On the personal front, Martin is a bit of a ‘petrol head’ and enjoys flying aerobatics and racing cars.